Deciphering Search Intent: The Hidden Key to High-Performing Web Pages
Ever wonder why some web pages just seem to nail it, while others fall flat? It’s not just about stuffing keywords anymore. Search engines, especially Google, are getting smarter. They’re trying to figure out what you *really* want when you type something in. This whole idea, understanding what a person is actually looking for, is called search intent. And honestly, getting it right is the secret ingredient to making your web pages actually work for you. If you're not paying attention to this, you're probably leaving a lot of potential visitors and customers on the table. Let's break down why this matters and how to get it right. Key Takeaways Search engines care more about what a user wants than the exact words they type. Matching this 'intent' is key. There are four main types of search intent: informational (learning), navigational (finding a specific site), transactional (buying), and commercial investigation (comparing before buying). Look at Google's ...