How Redesigning Your Website Can Fix Long-Term SEO Problems: A Strategic Approach
Thinking about a website refresh? It's more than just a new look. A redesign can actually fix those nagging SEO issues that have been holding your site back. But you have to do it right. If you mess up the SEO part, you could lose all the search traffic you've worked so hard to get. This guide will show you how to make your website look great and rank even better. Key Takeaways A website redesign is a prime opportunity to fix long-term SEO problems, but only if SEO is a priority from the start. Before redesigning, analyze your current site's performance, define clear SEO goals, and back up everything. During the redesign, focus on a logical site structure, plan URL changes carefully, and map all redirects to keep your link equity. Protect your high-ranking pages and content, and optimize on-page elements like titles, headings, and alt text for better visibility. After launch, constantly monitor your site's SEO performance and avoid common mistakes like improper r...