The Role of HTTPS and Website Security in SEO Rankings: A Comprehensive Guide
You know, keeping your website safe is a big deal these days. Not just for you, but for everyone who visits. It turns out, the way your site talks to browsers, specifically using HTTPS instead of the older HTTP, plays a surprisingly big role in how well it shows up in search results. We're going to break down why that is, how to make the switch if you haven't already, and what else you need to think about to keep your site both secure and visible. Key Takeaways HTTPS is the secure version of HTTP, using SSL/TLS certificates to encrypt data between a user's browser and your website's server. Google clearly favors websites using HTTPS, making it a confirmed ranking signal that can help your site rank higher. A secure HTTPS connection builds user trust, which can lead to lower bounce rates and better engagement on your site. Switching to HTTPS involves getting an SSL certificate, configuring your server, and updating all internal links and resources to use the secure...