Top Website Builders: The Ultimate Guide to Choosing the Best Platform for Your Needs

Logos of popular website builders on a colorful backdrop

In today's digital age, having a strong online presence is essential for businesses, entrepreneurs, and creatives alike. Choosing the right website builder can be a daunting task with so many options available, each offering unique features and benefits. This guide aims to simplify the process by providing an in-depth look at the top website builders, helping you find the perfect platform to meet your specific needs.

Key Takeaways

  • Wix offers a highly customizable platform with a wide range of templates and an easy-to-use drag-and-drop interface.
  • Shopify is the go-to choice for e-commerce businesses, providing robust tools for online sales and inventory management.
  • Squarespace is known for its stunning design templates, making it a favorite among artists and designers.
  • Weebly is a user-friendly option that combines simplicity with powerful features, ideal for small businesses.
  • offers extensive customization options and is perfect for bloggers and content-heavy websites.

1. Wix

Wix is an excellent choice for creating professional and functional websites with ease. Its combination of user-friendly design, SEO tools, and diverse functionalities makes it suitable for a wide range of users, from individuals to small businesses.

Key Features

  • User-Friendly Interface: Wix’s intuitive drag-and-drop interface makes website creation accessible for everyone, regardless of technical skill.
  • Diverse Templates: Offering a wide array of customizable templates, Wix caters to various styles and industries, allowing for personalized website designs.
  • Built-In SEO Tools: Wix includes essential SEO features like meta tag editing and custom URLs, helping improve your site’s search engine visibility.
  • Advanced Customization: Features like animation, video backgrounds, and an AI-powered design assistant.


Plan Price per Month
Wix - Lite $17
Wix - Core $29
Wix - Business $36

Pros and Cons


  • Powerful interface
  • Creates mobile-ready sites
  • Excellent ecommerce tools


  • Hard to change templates
  • Limited site traffic analysis
Wix is arguably the most powerful builder on the market, and ADI makes things very easy for beginners. You'll have access to various business-specific features. Add an online store, take bookings, or even accept donations.

2. Shopify

Shopify is one of the most popular online website builders, boasting over 1.7 million merchants. If you’re looking to sell products online, Shopify’s advanced ecommerce features put it head and shoulders above the rest.

Key Features

  • E-commerce Focus: Shopify is tailored for online stores, offering specialized tools and features for e-commerce businesses.
  • User-Friendly: Its intuitive interface makes it easy to set up and manage an online store, even for those without technical skills.
  • SEO-Ready: Shopify includes essential SEO features like customizable titles and meta tags, helping your store rank higher in search results.
  • Third-Party Integration: Shopify’s app store has over 8,000 apps and integrations that boost your site’s functionality.
  • Payment Options: Shopify supports more than 100 payment options, providing you with a variety of choices for transactions.
In summary, Shopify is an excellent choice for anyone looking to create a professional, efficient, and scalable online store, thanks to its user-friendly design, comprehensive e-commerce features, and robust support system.

3. Squarespace

Squarespace is known for its elegant, high-quality templates, ideal for creatives and professionals who prioritize aesthetics. The platform offers an intuitive interface, making website creation and customization straightforward, even for beginners. Built-in SEO tools in Squarespace enhance your website’s visibility on search engines, including customizable URLs and meta descriptions.

Squarespace lets you build truly eye-catching websites with its wide array of templates, as well as responsive design for mobile screens. Custom code, blogging tools, and deep e-commerce capabilities give sites all the powerful functionality serious users need.


  • Starting Price: $16 per month
  • Drag & Drop Editor: Yes
  • E-commerce (low-priced plan): Yes

Why Choose Squarespace

  1. Professional Designs: Squarespace is known for its elegant, high-quality templates, ideal for creatives and professionals who prioritize aesthetics.
  2. User-Friendly: The platform offers an intuitive interface, making website creation and customization straightforward, even for beginners.
  3. SEO-Friendly: Built-in SEO tools in Squarespace enhance your website’s visibility on search engines, including customizable URLs and meta descriptions.

Customer Testimonials

Lauren Galvez, an SEO consultant, had positive things to say about Squarespace: “As a small business owner, I tested many CMSs before committing to one for my business, and I ultimately decided to go with Squarespace. I find the platform to be intuitive and easy to use for both building my website and making any necessary edits. I think their templates and design elements are aesthetically pleasing to easily create a beautiful and professional website. Their customer service has been responsive and helpful.”

4. Weebly

Weebly is a fan favorite for a reason: Its site editor is easy to use and you can swap templates without losing content. It’s also affordable and flexible. Weebly offers SEO tools and email marketing (at a cost), and you can sell products even on its free plan.

Best for Easy Page Editing

Some users are more than happy giving up certain advanced features if it means having an easier overall experience. Weebly doesn’t have the most customization options, but you can still make quality sites with its many attractive themes. The website builder lets you monitor stats to see how your site performs, and sell physical and digital goods.


In addition to offering a free plan, Weebly is an affordable option for anyone who wants to create a website, whether it’s a personal or business site.

eCommerce Capabilities

One of Weebly's standout features is its impressive eCommerce capabilities. If you're considering launching an online store, it offers a comprehensive suite of tools, including a shopping cart, product pages, and seamless integrations with popular payment processors like PayPal and Stripe.

Weebly has fans who still love the website builder and low prices. Still, there are some naysayers who aren’t thrilled with Weebly since it was acquired by Square.

5. is a hosted service that deploys and manages the WordPress software for you, eliminating the need to find a separate hosting service. This makes it a convenient option for those who want to focus on content creation rather than technical details. is particularly popular among bloggers due to its powerful content management system and extensive customization options through themes and plugins.

Key Features

  • Hosted service: No need to find a separate hosting provider.
  • Extensive customization: Access to a wide range of themes and plugins.
  • User-friendly: Ideal for bloggers and personal websites.


  • Easy to set up and manage.
  • Flexible customization options.
  • Strong content management capabilities.


  • Less control compared to self-hosted
  • Limited by the features and plugins available on the platform.
If blogging and site transferability are important, and you don't mind digging into its weeds a bit, you should consider

6. GoDaddy

GoDaddy is renowned for its user-friendly website builder, making it an excellent choice for beginners and small businesses. The platform offers a variety of subscription plans, starting from $9.99 per month for the Basic plan, $14.99 per month for the Premium plan, and $16.99 per month for the Commerce plan.

Key Features

  • Simple and easy to use: GoDaddy's drag-and-drop interface is intuitive and straightforward.
  • Great support: 24/7 tech support ensures you get help whenever you need it.
  • Built-in SEO and ecommerce tools: Enhance your website's visibility and functionality effortlessly.
  • Responsive design: Your site will look great on any device, thanks to GoDaddy's mobile-responsive templates.
  • AI for quick design: GoDaddy InSight uses AI to help you build the website of your dreams with over 100 templates.


Plan Price per Month
Website Builder - Basic $9.99
Website Builder - Premium $14.99
Website Builder - Commerce $16.99
GoDaddy's website builder is best for those who need a quick, easy-to-use platform with robust customer support and built-in marketing tools.

7. BigCommerce

BigCommerce is an experienced vendor with almost 15 years in the ecommerce business. Its impressive feature list now includes online store creation, search engine optimization, hosting, marketing, and security from small to Enterprise-sized businesses. BigCommerce stands out for businesses seeking a comprehensive, scalable e-commerce solution.

Key Features

  • Multi-Channel Selling: Ability to sell through Facebook, Pinterest, eBay, Amazon.
  • Advanced SEO Capabilities: Customizable URLs and automated sitemap generation.
  • Scalability: Accommodates growth in traffic and sales efficiently.
  • Diverse Payment Options: Supports a wide range of payment gateways without extra transaction fees.
  • Reliable Support: Dedicated 24/7 customer support.


  • Scalable
  • Good choice of themes
  • Mobile optimization
  • Free SSL certificate
  • Plug-in POS integration


  • Can be overly complex at times
  • No native mobile app
In essence, BigCommerce is geared towards big brands that have plenty of customers to satisfy. Its blend of advanced SEO, multi-channel capabilities, and robust support makes it a compelling choice for growing online stores.

8. Webflow

Webflow is a powerful website builder that caters to designers and developers who want more control over their website's design and functionality. It offers a unique blend of visual design tools and the flexibility of custom code, making it a favorite among professionals.

Key Features

  • Visual Design Tools: Webflow provides a robust set of visual design tools that allow you to create complex layouts without writing code.
  • Custom Code: For those who need more flexibility, Webflow allows you to add custom code to your site.
  • CMS: Webflow's content management system is intuitive and powerful, making it easy to manage your site's content.
  • E-commerce: Webflow offers a comprehensive e-commerce solution, allowing you to create and manage an online store.
  • Hosting: Webflow includes fast and reliable hosting with every plan.


Webflow offers a variety of pricing plans to suit different needs:

Plan Monthly Cost Features
Basic $12 Ideal for simple sites with basic features
CMS $16 Includes CMS functionality
Business $36 Advanced features for growing businesses
Enterprise Custom Tailored solutions for large organizations

Pros and Cons


  • Highly customizable
  • Powerful design tools
  • Integrated CMS
  • Reliable hosting


  • Steeper learning curve
  • Higher cost compared to some other builders
Webflow is an excellent choice for those who need a high level of customization and are willing to invest the time to learn its features. Its combination of visual design tools and custom code flexibility makes it a standout option for professionals.

9. Jimdo

Jimdo is an excellent website builder, especially for designers and photographers looking to showcase their portfolios. If your site prioritizes imagery, Jimdo might just be the website builder you need. The platform offers a range of clean and flexible templates that are both professional and modern.

Key Features

  • Professional templates
  • Social media integration
  • SEO tools
  • Mobile optimization
  • Unlimited storage space on higher plans


Plan Price
Jimdo Start $11/mth
Jimdo Grow $17/mth

Pros and Cons


  • Free plan with unusual extras
  • Good tech support
  • Unlimited storage space on business plans or higher
  • Simple to use


  • Fewer features than some rivals
  • Confusing image library
  • Limited tools
Jimdo's modular approach allows you to pick a style and then customize and edit your design with easy-to-use blocks. The platform also provides a host of tips and support documents to help you build a successful website.

10. Strikingly

Strikingly is a website builder that stands out for its simplicity and ease of use. It's best known for allowing users to preview sample sites and make quick changes without much hassle. This makes it an excellent choice for those who want to see how their site will look before committing to a design.


  • Easy-to-use tools
  • Ability to switch templates while designing
  • Free tier available
  • Excellent uptime


  • Limited number of templates
  • Lacks robust site customization

Who It's For

Strikingly is ideal for users who need a flexible and straightforward website builder. With its free tier, you can test out the platform without any financial commitment. This makes it perfect for beginners or those who want to quickly set up a site without diving into complex customization options.

Despite its limitations, Strikingly offers a surprising amount of flexibility, making it a good option for those who need to make quick changes and preview their site in real-time.

Strikingly, our clients have experienced remarkable transformations in their online presence. From seamless web design to effective SEO strategies, we ensure your business stands out. Don't just take our word for it; explore our portfolio and see the results for yourself. Ready to elevate your business? Visit our website today!


Choosing the right website builder is a crucial step in establishing your online presence, whether you're a small business owner, an e-commerce entrepreneur, or a creative professional. The variety of options available can be overwhelming, but by focusing on your specific needs and goals, you can narrow down the choices to find the perfect platform for your project. Consider factors such as ease of use, cost, design capabilities, and the specific features that align with your objectives. With the right website builder, you can create a professional, functional, and visually appealing website that meets all your requirements. Take the time to explore the options and make an informed decision to set the foundation for your online success.

Frequently Asked Questions

What is a website builder?

A website builder is a tool that allows users to create a website without needing to write code. It provides various templates, drag-and-drop features, and customization options to help users design their website easily.

Why should I use a website builder?

Using a website builder simplifies the process of creating a website. It is cost-effective, user-friendly, and requires no technical expertise, making it ideal for small businesses, personal blogs, and portfolios.

How do I choose the best website builder for my needs?

Choosing the best website builder depends on your specific needs and goals. Consider factors such as ease of use, pricing, customization options, e-commerce capabilities, and customer support when making your decision.

Are website builders suitable for e-commerce websites?

Yes, many website builders offer robust e-commerce features, such as product listings, shopping carts, payment gateways, and inventory management. Platforms like Shopify and BigCommerce are specifically designed for e-commerce.

How much does it cost to build a website using a website builder?

The cost of building a website using a website builder varies depending on the platform and the plan you choose. Prices can range from free plans with basic features to premium plans that offer advanced functionalities and custom domains.

Can I switch website builders after creating my site?

Switching website builders can be challenging, as it often requires rebuilding your site on the new platform. It's essential to choose the right builder from the start to avoid potential difficulties and additional costs.


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