Top Website Builder: Choosing the Best Platform for Your Needs

Various website builder tools and platforms illustration

Choosing a website builder, also known as a website platform, is akin to selecting the foundation when building your home. Everything that follows—the look, functionality, user experience, maintenance, and more—will all be determined by this choice. The most important question when choosing the correct platform to build your website is what you plan to accomplish with your website. Some platforms are better suited for e-commerce, others for security. All the following website platforms have their unique features and strengths, making it essential to select the one that aligns best with your needs.

Key Takeaways

  • Wix offers extensive design flexibility and ease of use, making it ideal for beginners and small businesses.
  • Squarespace excels in providing beautiful design templates and robust blogging features.
  • is highly customizable and perfect for content-driven websites and blogs.
  • Shopify is the go-to platform for e-commerce, offering powerful sales tools and scalability.
  • Weebly provides a balance of simplicity and functionality, suitable for personal websites and small businesses.

1. Wix

Wix is a highly popular website builder known for its user-friendly interface and extensive customization options. It offers a drag-and-drop editor that makes website creation accessible to everyone, regardless of technical skill.

Key Features

  • Diverse Templates: With over 500 customizable templates, Wix caters to various styles and industries, allowing for personalized website designs.
  • Built-In SEO Tools: Essential SEO features like meta tag editing and custom URLs help improve your site’s search engine visibility.
  • Freemium Model: While Wix offers a free plan, it includes ads and a domain that looks like Paid plans remove these limitations.


  • Intuitive drag-and-drop interface
  • Wide array of design templates
  • Robust SEO tools


  • Free plan includes ads
  • Cannot switch templates after site launch
Wix is an excellent choice for creating professional and functional websites with ease. Its combination of user-friendly design, SEO tools, and diverse functionalities makes it suitable for a wide range of users, from individuals to small businesses.

2. Squarespace

Squarespace is a well-known platform celebrated for its elegant, high-quality templates, making it a top choice for creatives and professionals who prioritize aesthetics. Its intuitive interface ensures that even beginners can create and customize their websites with ease.

Squarespace offers a range of clean, modern templates for creating professional-looking websites. Its unique feature, the Fluid Engine, allows users to resize and reposition content blocks easily, providing greater flexibility.


  • Professional Designs: Squarespace is known for its elegant, high-quality templates, ideal for creatives and professionals who prioritize aesthetics.
  • User-Friendly: The platform offers an intuitive interface, making website creation and customization straightforward, even for beginners.
  • SEO-Friendly: Built-in SEO tools in Squarespace enhance your website’s visibility on search engines, including customizable URLs and meta descriptions.


Squarespace doesn’t have a free plan but offers a range of pricing tiers, focusing on quality and premium features. Here's a quick overview:

Plan Price
Personal $16/month
Business $26/month
Basic Commerce $30/month
Advanced Commerce $46/month
With its enterprise-grade infrastructure, Squarespace allows you to focus on growing your business without worrying about hosting.

Key Features

  • Fluid Engine: Allows users to resize and reposition content blocks easily.
  • Enterprise-grade infrastructure: Ensures secure and robust hosting.
  • Built-in SEO tools: Enhance your website’s visibility on search engines.
  • Modern templates: Clean and professional designs.

Squarespace is a robust platform that excels in design quality and offers comprehensive tools for blogging and e-commerce. While it has a steeper learning curve than some competitors, its editing tools are intuitive once familiarized.

3. is a website hosting service built on the same software as but offers a unique user experience. You don’t have to worry about the software and backups, as handles it for you. Their free and paid plans come with different features, allowing users to choose from hundreds of free and paid WordPress themes. You can use the built-in customizer to add your site title, use widgets, and add navigation menus. is a blog-focused content management system that accepts plug-ins and themes to extend its capabilities. However, it is not as easy to use as some other options. If blogging and site transferability are important to you, and you don't mind digging into its weeds a bit, you should consider the platform—especially

For those who require greater control over their website’s design and functionality, subscribing to the Business plan or a higher tier is necessary.

Key Features

  • Built-in customizer for easy site personalization
  • Hundreds of free and paid themes
  • Plug-ins such as JetPack for extended functionality


The free plan is extremely limited. Their Starter plan costs $4 per month, billed annually, and includes a custom domain. The Explorer plan costs $8 per month, billed annually, allowing you to monetize your site and advance design customization. To build professional websites, you’ll need either their Creator plan ($25 per month) or their Entrepreneur plan ($45 per month), which are far more expensive than self-hosted WordPress.

4. Shopify

Shopify stands out as a premier choice for building an online store, offering a user-friendly interface and a comprehensive suite of e-commerce features. It's particularly well-suited for businesses with large inventories and those looking to scale.

Key Features

  • Payment Gateway Integration: Shopify integrates with over 100 payment gateways, making it easy to accept customer payments.
  • Order Management: Manage orders efficiently, including tracking shipping, handling refunds, cancellations, and editing orders.
  • Marketing Tools: Utilize various marketing tools such as email campaigns, discount codes, and social media integrations to promote your store.
  • Rich App Marketplace: Enhance your store’s functionality with a wide range of plugins and integrations.
  • Mobile Responsiveness: All Shopify themes are responsive, which is crucial for mobile shoppers and better SEO.
  • Secure Hosting: Shopify provides reliable hosting with essential security features like SSL certificates and PCI compliance.
  • Integrated Payment Processing: Shopify Payments simplifies transaction management and supports various payment methods.
  • 24/7 Support: Round-the-clock customer support ensures any issues are promptly addressed.
  • Scalability: Shopify can handle growth, from small startups to large enterprises, making it a long-term solution for your online store.
Shopify is an excellent choice for anyone looking to create a professional, efficient, and scalable online store, thanks to its user-friendly design, comprehensive e-commerce features, and robust support system.


Plan Price (per month)
Basic $29
Shopify $79
Advanced $299

Pros and Cons


  • Ideal for online stores
  • Expanding suite of AI tools
  • Huge app store


  • Reliant on third-party apps
  • Limited customization
  • Handful of free templates

5. Weebly

Weebly is a popular choice among website builders due to its user-friendly site editor and affordability. One of its standout features is the ability to swap templates without losing content, making it highly flexible for users who like to experiment with different designs.

Weebly offers a drag-and-drop functionality that simplifies the website creation process. However, some users find it challenging to locate certain features, such as changing fonts and colors, which are hidden in menus. Despite this, the platform provides a range of clean, albeit somewhat plain, themes.

Weebly is a fully hosted platform, meaning you don't need to worry about installing or managing any software. It also comes with built-in support for eCommerce, allowing you to set up an online store with ease. Additionally, Weebly offers SEO tools and email marketing options, although these come at an extra cost.

Weebly is ideal for those who value convenience and don't want to tinker too much with themes. The ability to switch themes without rebuilding the site is a significant advantage.

Weebly's pricing is competitive, with a free plan available and affordable options for personal and business sites. While some users have expressed dissatisfaction since its acquisition by Square, many still appreciate the platform's low prices and ease of use.

6. GoDaddy Website Builder

The GoDaddy Website Builder is renowned for its exceptional customer support, making it an excellent choice for those who may need assistance along the way. Great 24/7 tech support ensures that help is always available when you need it.

Key Features

  • SSL security
  • Ecommerce plan
  • Mobile responsive
  • SEO tools


Plan Price
Website Builder - Basic $9.99/mth
Website Builder - Premium $14.99/mth
Website Builder - Commerce $16.99/mth


  • Simple and easy to use
  • Affordable subscription plans
  • Integrated photo library with professional images


  • Limited customization options
If you're looking for a user-friendly site builder with robust support, GoDaddy is a solid choice. The platform is designed to help you get online quickly, even if you have limited technical knowledge.

7. BigCommerce

BigCommerce is a popular eCommerce website builder that allows you to easily create an online store that scales. It comes with all the essential features built-in, so you can keep your overhead low and margins high.

BigCommerce is an experienced vendor with almost 15 years in the eCommerce business. Its impressive feature list now includes online store creation, search engine optimization, hosting, marketing, and security from small to Enterprise-sized businesses.


  • Ability to sell through Facebook, Pinterest, eBay, Amazon
  • Scalable
  • Good choice of themes
  • Fully hosted eCommerce solution
  • Reliable 24/7 customer support


  • Can be overly complex at times
  • No native mobile app
For any business or individual looking to create a large online store, BigCommerce is a very capable contender.

8. Zyro

Zyro, now part of Hostinger, is a robust and budget-friendly website builder ideal for beginners. It features an intuitive drag-and-drop interface, making it easy for anyone to create a professional-looking website. One of its standout features is the AI-powered business name generator, which can help you come up with a unique brand name.

Key Features

  • Drag-and-drop builder
  • Free hosting
  • AI-powered tools
  • Affordable premium plans


Zyro has received mixed reviews, particularly after its integration with Hostinger. While some users appreciate the enhanced features, others have reported issues with discontinued plans and lack of support. Overall, it remains an easy-to-use platform with a decent reputation.


Zyro offers competitive pricing, especially if you opt for a long-term contract. This makes it an attractive option for those looking to build a website without breaking the bank.

Despite some changes post-integration, Zyro continues to be a solid choice for mastering website development: a comprehensive guide for beginners.

9. Webflow

Webflow is a highly customizable website builder, best suited for intermediate to advanced users. It offers a freemium pricing model, with paid plans starting at $14/month when billed annually.

Key Features

  • eCommerce Tools: Webflow provides robust eCommerce capabilities, including payment integrations and inventory management.
  • Interactions and Animations: Users can create dynamic and engaging website experiences with advanced animations and parallax scrolling.
  • Collaboration: Multiple team members can work on a website simultaneously, making it ideal for collaborative projects.

While Webflow may require more technical skills to customize and publish, it remains a popular choice for designers and developers seeking complete creative control over their websites.

Webflow's open marketplace offers various add-ons and templates to enhance website functionality, making it a powerful tool for those with creative website ideas.

10. Jimdo

Jimdo is a user-friendly website builder ideal for beginners. Its intuitive platform simplifies the process of creating professional websites, though there is a slight learning curve initially. Jimdo excels in mobile optimization, ensuring fast page load times and mobile-responsive templates, which guarantees a positive user experience on mobile devices.

Jimdo Stats

  • Rating: 4.0/5
  • Best for: Beginners
  • Price: Freemium

Key Features

  • Professional templates
  • Social media integration
  • SEO tools
  • Mobile optimization

Pricing Plans

Plan Price
Jimdo Start $11/mth
Jimdo Grow $17/mth
If your site prioritizes imagery, Jimdo might just be the website builder you need. The option to have unlimited storage space is also available, which is beneficial for photography sites.


  • Free plan has some unusual extras
  • Good tech support
  • Unlimited storage space on its business plan or higher
  • Simple to use


  • Fewer features than some rivals
  • Confusing image library
  • Limited tools

Jimdo is a versatile website builder that allows you to create stunning websites with ease. Whether you're a small business owner or a creative professional, Jimdo offers a range of customizable templates and intuitive tools to help you get online quickly. Don't miss out on the opportunity to make your business visible on the net. Visit our website to explore our web services packages and see how we can help you achieve your online goals.


Choosing the right website builder is a crucial step in establishing your online presence, much like laying the foundation for a house. The platform you select will influence every aspect of your website, from its design and functionality to user experience and maintenance. With numerous options available, it can be overwhelming to make the best choice. However, by understanding your specific needs—whether it's e-commerce capabilities, design flexibility, or ease of use—you can narrow down your options. This article has provided a comprehensive overview of the top website builders, highlighting their key features, pros, and cons. By considering these factors and following our practical tips, you'll be well-equipped to select a platform that aligns with your goals and create a professional-looking website in no time.

Frequently Asked Questions

What should I consider when choosing a website builder?

When selecting a website builder, consider your budget, the platform's ease of use, design flexibility, available features, and the specific needs of your website, such as e-commerce capabilities or security.

Is coding knowledge required to use a website builder?

No, coding knowledge is often not required for many popular web builders. However, most platforms allow users to customize HTML and CSS if needed.

How do I determine the best website builder for my needs?

To choose the best website builder, identify your website's goals, compare the features and pricing of different platforms, and consider user reviews and expert recommendations.

Are there website builders specifically for e-commerce?

Yes, some website builders are specifically designed for e-commerce, offering powerful sales tools and features tailored for online stores. Shopify and BigCommerce are popular choices for e-commerce websites.

Can I switch website builders after creating my site?

Switching website builders can be challenging and may require rebuilding your site. It's essential to choose the right platform from the start to avoid complications later.

Do website builders offer customer support?

Most website builders offer customer support through various channels, such as live chat, email, and phone. Some platforms also provide extensive knowledge bases and community forums for additional help.


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