Top 5 Website Builder Services for Small Businesses in 2023

In today's digital world, having a good website is super important for small businesses. But with so many website builders out there, how do you pick the right one? Don't worry, we've got you covered! We've looked at the best options and picked the top five website builders for small businesses in 2023. Let's dive in and find out which one is best for you!

Key Takeaways

• Wix is known for its easy-to-use interface and over 500 design themes, making it a great choice for beginners.
• WordPress.com offers thousands of design themes and is a budget-friendly option starting at just $4.00 per month.
• Squarespace is perfect for those who want sleek and modern designs, with plenty of customization options.
• HubSpot Content Hub is great for businesses focused on marketing, offering powerful tools to help grow your online presence.
• SpreadSimple uses Google Sheets to create websites quickly, making it a unique and efficient option for small businesses.

Wix

Wix is a top pick for small businesses due to its simplicity and wide range of features. Its drag-and-drop interface makes it easy for beginners to create a professional-looking website without any coding skills. With over 900 designer-made templates, you can find a design that fits your business perfectly.

However, it's important to note that Wix has some limitations. Customization options and SEO features are not as advanced as some other platforms, which might affect your site's performance in search engines.

Wix is ideal for those who want to get a website up and running quickly without diving into complex settings. It's a great choice for small businesses looking for an affordable and user-friendly website builder.

WordPress.com

WordPress.com is a versatile platform that has recently enhanced its analytics capabilities, making it particularly valuable for small business owners. The upgraded analytics dashboard now provides more detailed insights into visitor behavior, including the pages they visit, how long they stay, and their geographical location. This is crucial for those who need to monitor their website's performance meticulously.

For businesses, WordPress.com offers six pricing plans, but most will choose between the Business plan ($25 a month) and the Commerce plan ($45 a month). The Commerce plan includes one of the most powerful and customizable online stores available, featuring premium store themes, dynamic product upsells, bulk discounts, and inventory management.

One of the standout features of WordPress.com is the ability to use any WordPress plugin or theme. With the Creator plan or above, you can install any WordPress plugin or theme on your site, including those from third-party developers. This unlocks the full flexibility of the 60,000+ WordPress plugins that are available, allowing for extensive customization.

Additionally, WordPress.com has introduced an SEO tools enhancement on higher-tier plans, offering guided assistance to improve search engine visibility. This is a significant benefit for small businesses looking to enhance their online presence.

WordPress.com can do just about anything. It has tons of themes for any kind of website you want to build, it comes with exceptional built-in blogging, and with a plugin or two, it can provide powerful ecommerce solutions that can compete with the best ecommerce website builders. The trade-off? WordPress requires more work and web design know-how on your part.

Squarespace

Squarespace is a top choice for small businesses, especially those in the creative industry. Known for its visually appealing designs and creative templates, it offers a variety of options to make your website stand out. The drag-and-drop editor is intuitive and beginner-friendly, allowing you to customize your pages easily. The grid-style framework helps you avoid cluttered or messy sections.

Squarespace also provides robust e-commerce features, making it a solid option for online stores. However, it does have some limitations in terms of customization and SEO features, which might not suit every business.

If you're looking for a platform that combines ease of use with beautiful design, Squarespace is worth considering.

HubSpot Content Hub

HubSpot Content Hub is a powerful tool for small businesses looking to enhance their online presence. One standout feature is the suite of marketing tools available. You can easily launch a blog for content marketing, set up marketing automations, and run A/B tests to optimize your site—all without needing third-party plugins.

HubSpot also provides SEO recommendations as you add content to your page, highlighting what you need to address. This makes it easier to boost your online presence. However, be sure to replace the default URL (yoursite.hubspotpagebuilder.com) with a custom domain to maintain a professional look.

Key Features

• Marketing Tools: Automations, A/B testing, and more.
• SEO Recommendations: Get tips as you add content.
• Custom Domain: Replace the default URL for a professional appearance.

Pricing

HubSpot Content Hub offers a free plan with basic features. Paid plans start at just $15 per month and include advanced functionalities like dynamic content, memberships, and staging.

Pros and Cons

Pros:

• Comprehensive marketing tools
• Easy-to-use interface
• SEO recommendations

Cons:

• Default URL needs customization
• Some advanced features require paid plans

HubSpot Content Hub excels in providing a comprehensive suite of tools for inbound marketing, making it a reliable choice for small businesses.

SpreadSimple

SpreadSimple is a unique website builder that uses spreadsheets to manage your site's data. This approach is super simple if you are already comfortable with spreadsheets and don't want to learn a new interface.

1. Choose from one of SpreadSimple's many templates.
2. SpreadSimple gives you a spreadsheet based on that template.
3. Add all of your site's data to that spreadsheet using Google Sheets.
4. SpreadSimple takes the data from your sheet and turns it into a working website.

Pros and Cons of SpreadSimple

Pros:

• Manage your site's data in a spreadsheet. This is the biggest advantage of using a website builder like SpreadSimple. If you already feel comfortable working with spreadsheets and don't want to learn a new interface, this approach is super simple.
• Supports online payments. You can easily sell products or services directly from your website and accept payments online. It supports PayPal and Stripe, along with a number of smaller payment gateways.
• SEO tools. With the paid plans, you can get tools to optimize your content for search engines, including setting SEO titles, preview images, favicons, social graph information, and more. SpreadSimple can also create an XML sitemap of all of your site's content.
• Ecommerce functionality. You can use SpreadSimple's lightweight ecommerce tools to easily sell physical or digital products, along with services.

Cons:

• Limited design flexibility. While the templates are nice, you might find them a bit restrictive if you want a highly customized design.
• Learning curve for non-spreadsheet users. If you're not familiar with spreadsheets, there might be a bit of a learning curve.

More importantly, I think that unique approach can work really well for certain types of small businesses. It's certainly not the right builder for all small businesses. But if you like this approach, I think it's a really great option to consider.

SpreadSimple is your go-to tool for creating stunning websites effortlessly. With its user-friendly interface, even an 8th grader can build a professional-looking site in no time. Ready to make your business shine online? Check out our services and see how we can help you succeed!

Conclusion

Choosing the right website builder is a big step for any small business. With so many options out there, it can feel overwhelming. But don't worry, we've done the hard work for you. From Wix's user-friendly design to WordPress's budget-friendly plans, there's something for everyone. Each of the top five website builders we reviewed has its own strengths, so think about what matters most to your business. Whether it's design flexibility, ease of use, or cost, there's a perfect fit out there for you. Start building your online presence today and watch your business grow!

Frequently Asked Questions

What makes Wix a good choice for small businesses?

Wix offers over 500 design themes and allows you to connect 300 apps. It's user-friendly and great for creating a professional-looking website quickly.

Is WordPress.com affordable for small businesses?

Yes, WordPress.com is budget-friendly, starting at just $4.00 per month. It also offers thousands of design themes and app connections.

Why should I choose Squarespace for my business?

Squarespace is known for its ease of use and beautiful design templates. It's a solid choice if you want a visually appealing website without much hassle.

What makes HubSpot Content Hub unique?

HubSpot Content Hub integrates marketing tools directly into your website, making it easier to manage your online presence and marketing efforts in one place.

How does SpreadSimple work for small businesses?

SpreadSimple uses Google Sheets to create websites, which makes it incredibly easy to update your site by just editing a spreadsheet.

Are these website builders suitable for beginners?

Yes, all of these website builders are designed to be user-friendly and require no coding skills, making them perfect for beginners.